One year ago today (yes, exactly today), I was lying in bed, staring at a genetic report.

Two copies of APOE4.
The "Alzheimer's gene."
33x higher risk of losing my mind. My identity. Everything.

Most people would panic. Grieve. Spiral.
I did all three. Two months straight.
I'd leave socks in the wine chiller.
Forget my Windows password.
Miss steps on a staircase I've walked for years.
My brain somehow convinced itself I already had cognitive decline.

My psychologist told me to “half-retire” in Bali. Friends said the same.
Reduce stress.
Enjoy life.
And hope someone, somewhere, would solve Alzheimer’s by the time I reach 65.

I tried.
It didn't work:
You can't enjoy a train ride when you can see the tracks leading straight to a broken bridge.

That's when something broke. Or maybe, something finally clicked.

I was done waiting.
Done hoping.
Done being a passenger in my own survival story.

I would solve this myself.

Let me be honest.
A year ago, I was a mess.

Friday nights? Heavy drinking. The kind where you're still hungover on Monday.
Exercise? The last time I did cardio was mandatory PE in high school.
Diet? Junk food. Takeout. Whatever was fastest.

I was pre-diabetic. Cholesterol was terrible.
My VO₂ max (the single best predictor of longevity) was embarrassingly low.

I was a Doctor of Pharmacy who had spent years advising patients on their health.
While completely ignoring my own.
In French we say "Les cordonniers sont les plus mal chaussés" — the shoemaker's children go barefoot.

The “diagnosis” didn't just scare me.
It… exposed me.
And that exposure? That was the gift.
It be came a huge catalyst for positive change.
More below.

Nine months ago, Phoenix was an idea and an online form.

No app. No platform. No members. Just me, a laptop, and one obsession:

How do I “solve” APOE4. How do I beat the odds? How do I defeat Alzheimer’s?

The problem was clear:

We were scattered across Reddit threads, Facebook groups and online forums.
Drowning in conflicting information.
With no one building a solution specifically for us.

So I built it.

Today, Phoenix has:

Every feature was built because members asked for it (thank you for all the feedback!!)
Every month, entirely organic growth: just content, referrals, and word of mouth.

This isn't another Facebook group where everyone argues about saturated fat.
Phoenix is structured.
You run real experiments with peer review.
You track biomarkers against APOE4-specific ranges.
You get matched to a pod that holds you accountable.
And you get access to research studies and clinical trials that don't exist anywhere else.

What you will find: the infrastructure for precision prevention built and tailored specifically for YOU.

For you, that means:

For research, that means:

We're building a patient intelligence platform.

You provide the data. We surface the insights. And everyone—including future generations of APOE4 carriers—benefits.

You probably want to know: does any of this actually work?

Here's my transformation over the past 9 months:

I wake up at 5 AM now. Not because I have to.
Because I want to.

One year ago, I was pre-diabetic with terrible cholesterol. The last time I'd done cardio was high school PE.

Today, I'm in the best shape of my life.
I feel the sharpest, healthiest and my happiness is sustainably sky high.

Same genetics. Different choices.

Learning I carry APOE4 became the best thing that happened to me.
It became the biggest catalyst for change.

My results aren't unique. Our members are seeing real, measurable improvements—fast.

After 3 months:

After 5 months:

Same genetics. Different choices.
Structured experimentation. Community accountability.
The momentum of having like-minded APOE4 carriers on the same journey, together.

That's the Phoenix model. And it works.

If you're ready to stop guessing and start proving what works:

👉 Claim your Founding Membership before it's gone - offer end of 2025

When you join as a Founding Member, you're not just getting today's Phoenix. You're getting everything we build from here:

Q1 2026:

H1 2026:

I need to share something important.

The $499 Lifetime Founding Membership ends December 31st, 2025 at 11:59 PM Pacific.

After that, Phoenix membership moves to $499/year.

Founding members? One payment. Lifetime access. Everything we build from here on out.

That's $50/year if you're with us 10 years. $4/month.

Here's the honest truth: we're building something that doesn't exist anywhere else.
AI that analyzes your blood tests against APOE4-specific ranges.
Pod matching based on genetics and goals.
Insights surfaced from hundreds of carriers running structured experiments.

That infrastructure costs real money — every month, for every member.
Which is why we're moving to annual subscriptions.
But founding members? You're locked in. Forever.

And if you join and it's not for you?
You have 60 days to ask for a full refund.
No questions asked. I'm proud to say: no one ever has.

"I'm already tracking my health on my own."
Most of our members were too.
The difference is doing it with 290 other carriers who share your genetics and challenges ( and AI that tells you if it's actually working based on all your health data.)

"What if it doesn't work for me?"
89% of members see biomarker improvements within 5 months.
But if you join and realize it's not for you, email me within 60 days. I'll refund you.
No questions.

"$499 is a lot."
It's less than one session with a longevity doctor.
And after Dec 31, it's $499 every year.

Within 24 hours, you'll:

No waiting. No onboarding calls. You're in.

👉 Join Phoenix as a Founding Member — offer ends Dec 31st

One year ago, APOE4 felt like a curse.
Today, it feels like a gift.

Not because the risk isn't real. It is.
Not because it doesn't suck to carry 4/4. It does.

But because it forced me to take my health seriously. To look honestly at my life. To build something meaningful. To find a community of people who get it.

None of this would exist without you.
You took a chance on me — no funding, no team, just sheer will to solve this.
You believed in something that didn't exist yet.
And together, we built it anyway.

You don't have to face this alone.
That's the whole point of Phoenix.

We're running experiments. Tracking outcomes.
Sharing what works.
Building the future of APOE4 prevention — together.

Year One blew away my expectations.
Let's make Year Two even better.

Beat the odds. Defeat Alzheimer's.

Kevin

P.S. — If this resonated with you, forward it to someone who needs to hear it. Every APOE4 carrier we reach is one more person who doesn't have to face this alone.

P.P.S. — Founding Member pricing ($499 lifetime) ends December 31st, 2025. After that, it's $499/year. If you've been on the fence, this is your window. Join here.

Most Newsletters? One-way street.
How boring…
This is the Phoenix Community after all—so let's make it a two-way street.
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I read every single one.