Phoenix friends,

Phoenix Advent Calendar: Surprise #2 of 4

Last week, we launched Inner Circle—a way to bring your family and friends along on your APOE4 journey and have a space where you can follow each other’s progress.
We'd seen so many members already bringing in their family and friends and asking for these features that we decided to make it official.

Today's announcement is different.

This might be the most important thing we've ever shared.

You know your APOE4 status.
You've done the research.
Read the studies.
Tried the supplements.

But here's the uncomfortable truth:

You're still guessing.

Should you try lithium? At what dose?
Does keto actually help your brain—or just brains in general?
Is that $200/month supplement stack doing anything... or are you just hoping?

Every APOE4 carrier faces the same exhausting reality: there's no shortage of information. There's a shortage of information that applies to you.

So you experiment. Wait months. Check your labs. Wonder.

Did it work?
Was it the fish oil?
The sleep changes?
The sauna?
All of it?
None of it?

Years pass. Thousands spent. And you still don't know what's actually moving the needle.

We built Phoenix to end that cycle.

Health optimization isn't about finding one magic intervention.

It's about building the most complete picture of you possible.

Your genetics.
Your biomarkers.
Your sleep.
Your supplements.
Your daily energy.
Your stress patterns.
Your diet experiments.
The symptoms you notice.
The changes you feel.

A true 360-degree view.

When you can see everything…patterns emerge.
Connections appear.
What works becomes obvious.

But collecting all that data manually?
Impossible.

That's why we're integrating AI at every level of the Phoenix experience.

Here's where it gets interesting.

We're building toward something much bigger: a digital twin of you.

An AI model trained on your data.
Your biomarkers.
Your supplements.
Your check-ins.
Your symptoms.
Your story.

A version of you that we can run experiments on…before you run them on yourself.

Imagine this:

Or:

Or even:

This is the future of personalized medicine. Not one drug for everyone. The right intervention for the right person, identified before you waste months guessing.

For your digital twin to work, it needs data.
Lots of it.

Here's how we're capturing the full picture of you:

Through the Phoenix App:

Through your participation:

We could send you endless surveys.
Nobody wants that.
And we'd never think of every question.

The best data comes from you just being you.

One member recently mentioned experiencing loss of smell in the community. And many members reported the same.
That's a very important data point we’d have never captured otherwise.
A meaningful one.
Captured naturally, without a questionnaire.

Everything you share becomes part of your health profile.
Your participation in the community isn't just engagement: it's building the most accurate version of your digital self.

Let's be direct:

Your data doesn’t leave Phoenix.

We don't sell it. We don't use it for anything except building your digital twin and improving your experience.

And whenever we want to use your data for something specific (like checking if you're eligible for a clinical trial or with partners) we ask for your explicit consent first.

No exceptions.

Here's the exciting part:

The more members who join and share, the smarter everyone's digital twin becomes.

Because we're not just learning from your data. We're learning from patterns across our entire community of APOE4 carriers.

What works for people with your biomarker profile? What supplements show results for carriers with your metabolic patterns? Which interventions correlate with improvements in people like you?

This is collective intelligence, applied to your individual health.

And it only gets stronger with time.

In the coming months, you'll see your digital twin start to take shape. Personalized insights based on your data. Predictions about what might work for you…before you try it.

The more you share, the stronger your digital twin becomes. And the less time you'll waste experimenting blind.

Here's the thing about AI: it's not free.

Every insight your digital twin generates has a cost per member, per interaction.

Until now, we've absorbed those costs for our founding members with their lifetime memberships.

But starting January 1st, we're moving to monthly and yearly subscriptions to sustain these AI features long-term.

Founding member pricing—lifetime access at $499—officially ends December 31st, 2025 at 11:59 PM PST.

If you've been on the fence, this is the moment.

Lock in founding member pricing before it's gone. Start building your digital twin now, so when the full capabilities launch, you're already ahead.

270+ APOE4 carriers are already inside Phoenix: tracking their health, sharing their journeys, and building toward a future where guessing is optional.

The question is simple:

Do you want to keep experimenting alone? Or do you want an AI that learns who you are and tells you what's most likely to work?

We know which one we'd choose.

Join Phoenix Before December 31st →

P.S. This is Surprise #2 of 4 in our Phoenix Advent Calendar. Two more announcements coming before the new year. Founding members get them all. Will you be one of them?

Merry Christmas!!

Most Newsletters? One-way street.
How boring…
This is the Phoenix Community after all—so let's make it a two-way street.
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