Hi {{first name | Phoenix friend}},
Here's a confession.
Last year, we covered a lot.
Supplements.
Diets.
Sleep protocols.
Exercise regimens.
Dozens of interventions across dozens of topics.
And yet, I kept having the same thought as many of our members:
"Is any of this actually working?"
Fair point, right?
You can take 15 supplements a day.
You can follow every protocol perfectly.
But if you can't objectively measure whether it's moving the needle, you're essentially flying blind.
And flying blind makes it really hard to stay motivated (especially when the changes are gradual and you don't feel dramatically different).
So here's the shift for Q1 2026.
We're not adding more interventions. We're adding more measurement tools.
Three New Studies Kicking Off This Month
We're partnering with three companies to run exclusive Phoenix APOE4 studies (same model as our previous Neuronic and Zenowell studies):
PREMAZ — A digital cognitive assessment backed by Cambridge University. Real cognitive testing you can do from home.
Sens.ai — A neurofeedback helmet with a full suite of brain training tools.
BrainBit — An at-home EEG headset that lets you track brain activity yourself.
Each company is offering their tool at a heavily subsidized cost.
In exchange, we try it, track our results, and share anonymized data back to them.
Here's why this model works so well.
The company gets real-world feedback from a motivated, engaged cohort. They learn how their tool performs with APOE4 carriers specifically.
We get to test cutting-edge measurement tools at much lower risk.
If the study ends and the tool doesn't work for you?
You can return it for a full refund.
No questions asked.
Win-win.
Q&As with all three companies are happening in January with the community.
I'm SO EXCITED to kick off the year this way.
New Pricing Options
We've heard your feedback. Many of you want to explore the community first before diving into the full experience.
So we created two options:
Ember Plan — $29/month
Access to the Phoenix community on Circle.
Join discussions.
Attend Q&As with researchers and experts.
Connect with other carriers.
No commitment to studies or the app.
Full Plan — $59/month
Everything in Ember, plus:
Access to all exclusive studies (like the three above)
The full Phoenix app with blood test tracking, supplement tracking, and APOE4-specific biomarker ranges
Daily check-ins to track how you feel qualitatively (energy, mood, cognition) on a day-to-day basis
A central health hub connecting all your tools / wearables and data in one place
Accountability pods matched by monthly objectives
Monthly health assessments with trend analysis
The app isn't just about data. It's about building the habit of paying attention to your body and actually seeing the patterns over time.
Ready to Join?
If you've been on the fence, now's a good time.
We're starting the year with clarity: measure what matters, cut what doesn't.
See you inside.
Kevin
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